Let’s unwrap 5 packaging redesign myths
people looking at colour charts
Written by Susan McKay
September 29, 2023

In the dynamic landscape of the veterinary and pet health industry, staying ahead of the curve is like trying to chase after an over-excited Jack Russell – exhausting. In the quest to keep up with changing consumer expectations, businesses often find themselves at a crossroads when it comes to their packaging.

Perhaps you have been pondering the idea of a packaging makeover, but need a little bit of convincing. After all, the shift to a fresh look may be a daunting one, but it doesn’t have to be a shot in the dark! In this blog post, we will debunk five common myths and set the record straight for any veterinary and pet health businesses considering a packaging redesign.

Myth 1. Packaging is purely aesthetic.

Fact: While it is important that your packaging looks aesthetically pleasing. The purpose of your packaging is so much more than just a pretty outer shell.

Our Head of Design, Tom, explains, “Ultimately, packaging is functional – and essential if you want to get your product to your customer. But packaging can’t just be a plain box or packet. When a customer glances at a shelf, their eye will be drawn to a standout product immediately. You need that to be you. Your packaging needs to catch the eye, stand out on a shelf, and encourage sales.”

Myth 2. Only the big brands can afford to refresh their packaging.

Fact: A packaging refresh does not need to be a task that breaks the bank. With a diligently planned, well researched, and abundantly creative approach, even small businesses in the pet health sector can reap the rewards of a brilliant packaging redesign.

So, if you have been reading up on all the big brand case studies with extraordinary budgets, then it’s time to close the tab down, and stay realistic. If you need some extra support, speak to a local design agency about your needs, budget and expectations, and you can begin to develop a plan that meets all three.

Myth 3. Our current packaging works fine, so we don’t need to consider a redesign.

Fact: If your packaging is already working well for you, that’s great news! However, you should refrain from growing complacent. In a constantly evolving landscape, there are always opportunities to innovate, and stay ahead of the curve. If your packaging is working very well at present, there is a high chance that your competitors will be catching up and adopting a strategy similar to yours.

Continually reviewing your packaging against current trends and new industry developments, whether your packaging is working very well, or not at all, will help you to get ahead of your competitors.

Myth 4. A packaging redesign will cause confusion and lower sales.

Fact: We understand that switching up your package can be nerve-wracking. However, with the right amount of communication with your customers, a revamp doesn’t have to result in negative outcomes for your business or product.

When you choose to revamp your packaging, ensure that you communicate the benefits, and key similarities with your customers. For example, many businesses choose to use taglines such as ‘new look, same great product’ when they first roll out their new packaging. The smoother you can make the transition for your customers, the better the chances of maintaining customer loyalty when your packaging does change.

Myth 5. Packaging revamps are time consuming and disruptive.

Fact: With a streamlined plan and process, a packaging redesign can have little to no impact on a business’ everyday operations. While it may take some time to put together a plan in the initial stage, having a comprehensive structure and timeline can help a packaging redesign to run smoothly, with minimal disruptions.

If you are feeling a little pushed for time, why not consult a professional packaging design agency, who will be able to work alongside your business’ usual operations, and put together a fresh array of sleek and professional packaging.

In summary, while a packaging redesign may seem like a very large task, with the appropriate planning and consideration, it doesn’t have to be!

If you need a little extra support with your packaging makeover, our experienced team at Companion Design Studio are on hand to help. We have extensive experience of creating high-quality packaging for vet and pet health businesses. To learn more about what we could do for you, contact our team today, using the button below.

Related Posts